I have helped and consulted large numbers of academics to develop blended learning experiences for students. This is still a very new approach, but slowly but surely lecturers are getting used to having an online component to their face-to-face classes. The sad part is that many still believe that uploading vast numbers of files to the learner management system is equal to blended learning. For blended learning or online learning to be successful you really do need to create a learning experience which will guide students through the content that you make available.
I saw this video today and I do believe that this is what the learning experience of an online student should be. This is a fully online degree programme, but from the short snippets on the computer screen that I see, I do think that this is what an online course should look like. (obviously I am only seeing small portions, but what I see I do like.)