Marketing online

One of the greatest and most effective mediums for marketing that is available at the moment is Facebook (www.facebook.com) . At a very low cost you can place adverts on the pages of Facebook and chances are very good that you will see a good return on your marketing investment.

You pay per click or you can also pay for every 1000 impressions of your advert.  If you have a Facebook account you can setup your advertising campaign in minutes.  You do however not need to pay to market your product or yourself on Facebook.  If you are a celebrity or well know you will probably automatically have a lot of people who add you as a friend in Facebook and through this you build a bond with your audience.  

You can however also create a free fan page for yourself or for your company or product.  This is very easy to do and you will be up and running in a few minutes.  After you have completed the setup of your page you now can send invites to your friends and ask them to join your new fan page.  I must admit that I have a bit of a chuckle when some celebs send out invitations asking everybody to become their fans.  If you are a celeb who are trying to build a fan base you should really rather have someone else create your fan page and send out the invitations.  

If you are building your fan base remember to keep the attention of your fans by sending them updates every now and then.  Send information of performances, specials, anything noteworthy that your fans would probably want to know.

http://www.nicobaird.com – my new personal / innovation in education blog.

 

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