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Advertising – a collaborative approach

ON Sunday night (or rather Monday morning at 01:00 SA time) it was time for the American Super Bowl. This event is one of America’s biggest annual events. Every year companies spend millions on producing a striking advertisement to be shown on television during the Super Bowl.

For the last two years GoDaddy (parent company of www.wookio.com) has grabbed the attention of audiences around the world by creating ads that are sexy and almost too hot for television. Every year millions of visitors rushed to their website to view the ads that were rejected by the television executives. This online hype has shown other companies that they would have to involve the internet community.

This year various companies produced ads and then placed them online for internet users to view. They could then vote for their favourites and the ads with the most votes were shown during the Super Bowl.

This is significant if you take into consideration that the average price for a ticket to attend the super bowl was R30 000 and for a 30 second spot during the Super Bowl advertisers paid about R14 000 000.

Yes, that is just to show the advert once. A lot of trust was therefore placed in the opinion of the online community.

All these ads have now been placed on YouTube for everyone to watch again.

I must admit they are brilliant. You can view them all by going to ClickKliek.com. The link on the website will take you directly to the page with all of the ads.

With the complements of Wookio.com you can win your own domain name. Check if it is available by going to www.wookio.com and then send it to me in an e-mail. One of the names will then be chosen randomly and registered for the winner. The winner will be announced in next week’s column.

Windows Vista

WINDOWS VISTA is uiteindelik hier. Die afgelope paar maande was ek een van die Beta-toetsers van hierdie nuwe weergawe van Windows en uit die staanspoor was ek opgewonde.

Ek het gevoel ek was meer produktief met hierdie weergawe – daar is honderde funksies wat my lewe baie makliker gemaak het. Windows Vista sal binnekort oral in Suid-Afrika beskikbaar wees en ek sal een van die eerste ouens in die ry wees om die finale weergawe te koop en op my rekenaar te installeer. Indien jy in die mark vir ‘n nuwe rekenaar is, is dit ‘n goeie idee om seker te maak dat jy van vandag af slegs ‘n rekenaar koop wat reeds Windows Vista op het. Indien nie, sal jy in ‘n later stadium dalk wil opgradeer en dan sal dit jou heelwat meer kos.

Indien jy nie seker is of jou rekenaar geskik is vir Windows Vista nie, kan jy na die Windows-webblad gaan (die skakel is op www.clickkliek.com) om dit te toets.

Ek het Dinsdag ‘n aantal mense toegespreek oor tegnologie en Web 2.0 en toe ek die uitreiking van Windows Vista noem, was daar een baie ontevrede gesig.

Hy het Maandag ‘n duur skootrekenaar gekoop en die verkoopspersoon het nie aan hom verduidelik dat Windows Vista binne die volgende week beskikbaar gaan wees nie. As hy dan nóú wil opgradeer na Windows Vista, gaan dit sy sak ruk.

Afrikaanssprekendes sal ook baie gelukkig wees oor die feit dat Windows Vista ook in Afrikaans beskikbaar sal wees.

 

 

The future of Television is online

TELEVISION as we know it, will be changing considerably in the next few years.

This revolution has started with youtube.com.

As I previously wrote in one of my columns, youtube.com is a social networking tool that enables people from all over the world to easily share videos with their friends and anyone who would like to view it.

The distribution of video content online in an easy and effective way has been difficult due to the large amounts of bandwidth that is needed to distribute high quality video. Video files need to be large to ensure a high quality image for you to watch.

High network speeds are also needed as you do not want to wait weeks just to view one file.

Luckily, worldwide, the cost of bandwidth is dropping and speeds are picking up.

We can only hope that this trend will also be one to catch on in South Africa.

The creators of Skype.com and Kazaa.com, two hugely successful internet services, have now taken on the task of finding a way to distribute huge video files effectively. The tech community speculate that this may just be the guys to do it. They launched the project under the name The Venice Project and last week the name changed to www.joost.com.

If this project is successful we will soon be able to watch movies and television shows online just like we watch television.

I must point out that they are still in Beta and it will probably take a year or two before a high quality video image is delivered, but at least the right guys are on the job.

We can expect to see great things from  joost.com  in  the  next  few years.

Lees boeke stukkie vir stukkie

IN vandag se gejaagde lewe is dit baie moeilik om werklik te gaan sit en ‘n boek te lees.

En soms voel dit dat jy tyd mors as jy nie iets lees wat met jou werk verband hou nie.

Ons lees egter elke dag honderde e-posse en daar is altyd tyd om te kyk watter nuwe e-posse vir ons wag.

As ‘n mens nou net die twee kon kombineer.

Wel, jy kan. Een van die nuwe opkomende internet-konsepte of -dienste wat onlangs begin het, maar wat daagliks groei, is DailyLit.com.

Hierdie diens neem die hele boek en deel dit in stukkies op.

Jy ontvang dan elke dag ‘n gedeelte van die boek.

Jy ontvang net genoeg om vinnig nog ‘n stukkie van die boek te lees.

Môre ontvang jy die volgende gedeelte.

As jy op ‘n dag meer tyd het, kan jy ook dadelik vir nog ‘n deel van die boek vra deur op ‘n skakel, in die e-pos wat jy ontvang het, te kliek.

Wanneer jy www.DailyLit.com besoek, kan jy deur die databasis gaan en uit ‘n hele reeks klassieke boeke kies.

Boeke soos Alice in Wonderland, Frankenstein, Sherlock Holmes en Gulliver’s Travels is maar ‘n paar van die boeke wat beskikbaar is.

Jy kies dan die boek uit hierdie versameling wat jy graag wil lees.

Volgende moet jy besluit hoe gereeld jy dele uit die boek wil lees.

Daagliks, net van Maandag tot Vrydag of dalk elke tweede dag? Vul jou e-posadres in en sluit aan.

Jy sal dan op ‘n gereelde grondslag, soos deur jou bepaal, ‘n paar paragrawe van die boek ontvang. Voordat jy dit weet, het jy die hele boek gelees.

Die diens is gratis, so gaan sluit sommer vandag aan en begin jou volgende boek stukkie vir stukkie lees.

Apple – iPhone

FOR the past two years the “tech community” has been watching Apple very closely. We have been waiting for a wide screen iPod and also for them to announce an iPhone or Apple phone. On Tuesday it finally happened. Steve Jobs finally announced their new iPhone. As always, Apple has taken a product and reinvented it.

This phone has a wide screen for watching video and surfing the internet. All controls are on the touchscreen and with the 200 new patents that were registered during the development, this phone has an user interface that meets all expectations.

Music, video’s and games can be downloaded directly from iTunes with the phone. This phone is much more than a phone, in the sense that it combines a PDA, an iPod and a phone. I hate using a stylus when working with a PDA and with this phone you will not need to worry about that – just use your fingers. The html based e-mail interface will let you read your e-mail and browse the internet on your phone without loosing any of the graphics or having to go to a site specifically designed for a mobile device.

The proximity feature that has been built into this phone will also switch off the screen when it is placed against your ear when talking on the phone. This cuts back on battery life.

The phone will also automatically switch between the wide screen  mode and the portrait mode, depending on the way you hold it.

In my opinion this is a revolutionary product and I will be in line to get one of the first ones when they finally become available in South Africa.

End of the 2006 – recap

22 December 2006

DURING 2006 social networking and collaborative content creation online has really taken off. Time magazine has just announced their person of the year and it is you, the creators of online content – everybody who contributes to the social networking community. This trend of collaboration online will probably increase in 2007.

Next year will also see the release of Windows Vista. This long awaited next version of Microsoft Windows is set to be used on about 80% of all computers worldwide before the end of 2007.

Speculation has it that Apple will announce the iPhone in the next few weeks.

This phone is said to incorporate an iPod. We will just have to wait for the announcement to see just what its features will be.

Just to recap: I will put links to all the best sites that I came across in 2006 online at www.clickkliek.com. Before the end of the year www.clickkliek.com will be launching its photo video sections. You will be able to upload videos and photos to the web and share it with your friends.

This  will  be  a free service, so please remember to take loads of photos and video and upload it to www.clickkliek.com.

If you have any suggestions for www.clickkliek.com in 2007 or if you have any questions that you would like me to answer, please remember to send me an email.

May you and your family have a joyous and safe festive season.

 

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