Advertising – a collaborative approach

ON Sunday night (or rather Monday morning at 01:00 SA time) it was time for the American Super Bowl. This event is one of America’s biggest annual events. Every year companies spend millions on producing a striking advertisement to be shown on television during the Super Bowl.

For the last two years GoDaddy (parent company of www.wookio.com) has grabbed the attention of audiences around the world by creating ads that are sexy and almost too hot for television. Every year millions of visitors rushed to their website to view the ads that were rejected by the television executives. This online hype has shown other companies that they would have to involve the internet community.

This year various companies produced ads and then placed them online for internet users to view. They could then vote for their favourites and the ads with the most votes were shown during the Super Bowl.

This is significant if you take into consideration that the average price for a ticket to attend the super bowl was R30 000 and for a 30 second spot during the Super Bowl advertisers paid about R14 000 000.

Yes, that is just to show the advert once. A lot of trust was therefore placed in the opinion of the online community.

All these ads have now been placed on YouTube for everyone to watch again.

I must admit they are brilliant. You can view them all by going to ClickKliek.com. The link on the website will take you directly to the page with all of the ads.

With the complements of Wookio.com you can win your own domain name. Check if it is available by going to www.wookio.com and then send it to me in an e-mail. One of the names will then be chosen randomly and registered for the winner. The winner will be announced in next week’s column.